𝗜𝗻 𝗔𝗿𝗰𝗮𝗱𝗲𝘀 𝗢𝗻 𝗧𝗵𝗶𝘀 𝗗𝗮𝘆 𝟰𝟲 𝗬𝗲𝗮𝗿𝘀 𝗔𝗴𝗼 𝗖𝗘𝗡𝗧𝗜𝗣𝗘𝗗𝗘 is a fixed shooter video game developed and published by Atari, Inc. for arcades. Designed by Dona Bailey and Ed Logg, it was one of the most commercially successful games from the golden age of arcade video games, and one of the first widely played by women and girls. The primary objective is to shoot all the segments of a centipede that winds down the playing field. Ed Logg, a supervisor, said that he did the design, while Dona Bailey did about half of the programming. Bailey was one of the few female game programmers in the industry. Logg believed that its design was not biased by sex, unlike a fighting or sports game. Bailey said: "I really like pastels ... I really wanted it to look different, to be visually arresting". Bailey had only recently discovered video games when she heard the song "Space Invader" (1979) by The Pretenders and then played Space Invaders (1978), but she was one of the...