OFFSEASON HEAT CHECK: CJ SMITH🔥📈 Most college football athletes build audiences that skew overwhelmingly male. CJ Smith is different. The UAB wide receiver’s audience is 71% female, giving him one of the more unique audience profiles in college football and expanding the types of consumers brands can reach through a partnership. That distinction is already showing up in his recent activations. Over the last week alone, Smith has partnered with Poppi and Fabletics, two brands whose target audiences extend well beyond the traditional football fan base. The numbers support the opportunity: • 26.6K total followers • 14.1% engagement rate • 37.1K average reel plays While many football athletes offer brands access to similar audiences, Smith’s audience composition creates a different type of marketing opportunity. For brands looking to reach consumers that are often harder to access through traditional football partnerships, Smith’s profile stands out as one of the more unique audi...