We spend six figures a month testing this. The fix was who, not what. ㅤ Most creative teams are split in two. ㅤ Artists on one side. Performance marketers on the other. ㅤ The artists feel boxed in by the numbers people. The numbers people think the artists burn cash. ㅤ If you've run a marketing team, you've seen this fight. ㅤ Here's what the data taught us. ㅤ The way to make the most money isn't to pick a side. It's to match the right talent to the right stage of the funnel. ㅤ We call it talent-funnel fit. ㅤ Let the artists run wild at the top. The excel at driving emotion, novelty, and having that X factor only artists can create. ㅤ Let the performance marketers own the middle and bottom. Testing, optimization, conversion. ㅤ Top of funnel wins on feeling. Bottom of funnel wins on precision. ㅤ Hook someone with great creative, then hit them with a sharp performance ad, and the whole campaign lifts. ㅤ Stop forcing your artists and your buyers to fight over the same ads. ㅤ Give them diff...