If your creative team has never talked to your media buyers, your ads are flying blind. ㅤ I see multi-million dollar brands make this mistake all the time. ㅤ The creative is only half the system. The feedback loop is the other half. ㅤ Our media buyers hear directly from Meta and Google. ㅤ They see what's landing and what's getting ignored. ㅤ THEN we can adjust messaging, formatting, hook, etc. ㅤ Each round, the ads get stickier. ㅤ If you separate the people who build the creative from the people who watch it perform, you're missing the whole flywheel. ㅤ How connected are your creative and media buying teams right now?