Putting cars on ice sounds like a stunt. Alfa Romeo turned it into art. ㅤ Alfa Romeo has made some of the most beautiful cars the world has ever seen. ㅤ But in 2018, they had a problem. ㅤ They were coming off a decades-long break from selling in the States. ㅤ A whole generation of buyers had no relationship with the brand. ㅤ So they made a spot called "Wicked Game." ㅤ The cars do a coordinated dance on an ice rink. Like tandem figure skaters. Gliding, spinning, moving in perfect sync. ㅤ It looks like art, but its really a tech demo. ㅤ The whole routine only works because the cars have near-perfect 50/50 weight distribution. ㅤ The ad does two jobs at once. ㅤ It shows the technical capability of the cars, and it leans on emotion to reinforce who the brand is. ㅤ Most ads pick one. Sell the product, or sell the brand. ㅤ This one does both. ㅤ If you want a masterclass in creative that does both, this is it. ㅤ What's the last ad you saw that sold the product AND the brand at the same time?