Paris Dupree of OneTeam Partners joins the SeventySix Capital Sports Leadership Show to share examples of how athletes’ collective NIL rights are being brought to life through major commercial opportunities.
In this clip, Paris explains how OneTeam Partners helps create value for players associations and athletes through areas like video games and trading cards. She also references the WNBPA’s deal with Panini, which opens the door for WNBA players’ NIL to be used in the trading card business.
The conversation highlights how collective athlete rights can be leveraged at scale, unlocking new commercial opportunities and creating more ways for athletes to benefit from their name, image, and likeness.
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