Paris Dupree of OneTeam Partners joins the SeventySix Capital Sports Leadership Show to discuss the wide range of partnerships connected to athletes’ collective commercial rights.
In this clip, Paris points to several areas where OneTeam Partners is active, including trading card deals, work in the video game and gaming space, and merchandise partnerships with companies like Fanatics. From player jerseys to digital and collectible opportunities, these partnerships show how athletes’ NIL and commercial rights can create value across multiple parts of the sports business ecosystem.
The conversation offers a look at the broad network of brands and partners working with players associations to bring athlete rights to fans in new and familiar ways.
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