Paris Dupree of OneTeam Partners joins the SeventySix Capital Sports Leadership Show to discuss how brand partnerships can expand across multiple players associations. In this clip, Paris points to the trading card space as one area where partners have worked with multiple PAs. She also highlights brands like @loreal which have chosen to activate across several women’s players associations after seeing the value of connecting with athletes through collective commercial rights. The conversation offers insight into how women’s players associations are creating broader partnership opportunities for brands looking to engage with athletes, fans, and the growing momentum around women’s sports. #sportstechvc #seventysixcapital #sportsleadershipshow #wnba #nwsl #womensports #sports #shorts #soccer #basketball #wnbaplayoffs #partnerships #loreal #makeup #marketing #leadership #shorts #Waynekimmel #chadstender