Marc Riccio, President & CEO of @USA_Lacrosse talks about the impact of professional lacrosse and the work Paul Rabil and Mike Rabil have done to grow the sport. From building the outdoor pro league to introducing a women’s outdoor league, their efforts have helped raise the visibility of lacrosse and create more opportunities for athletes, fans, sponsors, and investors to engage with the game. Riccio highlights how difficult it is to launch and grow a professional sports league, especially in an emerging sport, and gives credit to the leadership, strategy, and execution behind the league’s growth. He also points to the importance of great partnerships, strong investors, clear roles, and complementary leadership — with each founder focusing on their area of expertise across business, marketing, positioning, and the overall growth of the sport. 🎙️ Watch more from the SeventySix CAPITAL Sports Leadership Show #SportsTechVC #seventysixcapital #sportsleadershipshow #podcastclips #s...