"To generate revenue, you need to have an open mind." Thank you to Andrew Wheeler, Hunter Yurachek, Jeramiah Dickey, and Erick Harper for sharing their insights at #NACDA26 on innovative strategies that help schools unlock new revenue opportunities through integrated branding, jersey patch partnerships, and student-athlete storytelling. We appreciate everyone who joined the conversation in Las Vegas. #NACDA26 #CollegeAthletics #SportsBusiness #NIL