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Happy #Pride Month! 🌈 To celebrate, we’re highlighting J.C. Leyendecker, a queer artist who worked out of FAB and who had a huge impact on 20th-century commercial art with his illustrations for Arrow Shirts, The Saturday Evening Post, and countless other brands and magazines. In 1905, he created the “Arrow Collar Man” for Arrow Shirts, modeling the illustration after his romantic partner Charles Beach. Beach regularly modeled for Leyendecker and eventually became his business manager too. The two remained together until the artist’s death in 1951. Leyendecker used Beach as a model for many of his pieces, but this particular depiction became a sex symbol. Arrow Shirts received fan letters for the brand character, and the design served as an example of American masculinity in the early 20th century. The popularity and ubiquity of Leyendecker's work directly inspired the aesthetic of the time and, whether done intentionally or subconsciously, helped gay men envision a place for them...

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