Topgolf's first location in Dallas had 6-hour waits — and that success became their undoing. They built their entire national rollout around what worked in one of the best possible test markets in America. It didn't travel. Same-store sales dropped 1%, 15%, and 9% in back-to-back years. Watch the full Topgolf breakdown on the channel. #topgolf #businessbreakdown #entrepreneurship #business #startup