Many emerging brands focus heavily on advertising and social media — but they often overlook the one marketing asset every customer is guaranteed to see: the package. In this Startup CPG webinar clip, Erica Harrison explains why packaging remains one of the most important investments a consumer brand can make. She shares why packaging is the only marketing touchpoint that reaches 100% of your customers, how it communicates your brand promise at the point of purchase, and why clear, compelling packaging can make the difference between getting into a shopper’s basket or being passed over on the shelf. If you’re building a consumer brand, this clip is a valuable reminder that strong packaging isn’t just design—it’s one of your most powerful marketing tools. This is a short clip from the full Startup CPG webinar. Link in Bio for the full webinar. #CPG #StartupCPG #PackagingDesign #BrandStrategy #ConsumerBrands