Attending a Startup CPG event can lead to connections that change the trajectory of your business.đź§‹đź›’
BUBLUV is proof. Founder Diana Ark Chen first met buyers Mitch and Jayden at a Startup CPG event in New York back in 2024. Those relationships continued through industry events and trade shows, eventually leading to a connection with buyer Mara—and helping open doors to major retail opportunities.
But behind those retail wins is a founder who turned a personal problem into a brand. After learning that her favorite bubble tea contains over 500 calories and 50g of sugar per serving, Diana set out to create a better-for-you alternative that she could feel good about drinking.
The journey wasn’t easy. Early on, a large production run left the company with expiring inventory, forcing Diana to sell 85% of it for pennies on the dollar. It was a painful lesson in balancing conviction with strategy—but instead of giving up, she rebuilt the business with a more disciplined approach and lower...
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