I had the amazing time of visiting COSMOBEAUTY SEOUL 2026 at COEX at the special invitation of the organizers! 💖 Celebrating its 40th anniversary since starting in 1987, this year’s premier beauty exhibition was huge! With 524 companies and 820 busy booths taking over COEX, the energy was unmatched. I loved checking out the Trend Report, testing products at the Rookie of the Year showcase, playing games for free travel kits, and shopping exclusive expo discounts. 💄✨ Pro-tip: higher discounts on the last day up to 70% off!!! 📍 Location: COEX, Seoul 📅 Date: May 27 (Wed) – May 29 (Fri), 2026 Offline expos are the best way to see K-beauty industry growth firsthand. Don’t miss out on COSMOBEAUTY SEOUL 2027 next May! #COSMOBEAUTYSEOUL2026 #PremierBeautyExhibition #40thAnniversary #KBeauty #COEX cosmobeauty_seoul