Our President Melissa Levy sat down with thedrummag for episode 3 of The Live Effect — and she didn’t hold back on one of marketing’s biggest blind spots: the brand vs. demand split.   In this episode, Melissa covers: ✅ Why the industry over-indexed on performance and lost sight of brand ✅ How AI is reshaping both the creative process and real-world experiences ✅ Why live is the original attention channel — and why it’s back Swipe through to read her take on measurement, then head to the link in bio to watch the full episode and read the write-up. #PoweredbySparks #ExperientialMarketing