Someone could copy your hooks word for word. But they can’t copy your story. That’s what separates content that sounds like you from content that could have come from anyone. Here’s what I mean… Ten years ago we were on holiday in Jeffreys Bay for the J-Bay Open, and the estate agent renting us our flat back in Ballito called to say the place had sold. Two weeks’ notice. So I sat on holiday scrolling Property24, and what we could rent for the same money in J-Bay was a four bedroom house, two minutes from the beach, ocean view from the top floor, with a flatlet we could put on Airbnb. We moved within the month. My business runs remotely, my husband shoots photography, so we could just decide and go. Now that’s a specific story, right? Real timeline, real place, real reason it happened. Nobody can read it out loud and claim it as their own. And that’s exactly the bit that gets stripped out when people lean on AI to write for them. Because the way most people use these tools, blin...