NAYEON’S CHIC SEONGSU-DONG DEBUT AT FITFLOP’S ‘0 STEP’ OPENING
Seongsu-dong’s retail landscape just gained a high-energy addition with British footwear authority FitFlop launching its immersive ‘0 STEP’ pop-up store at Stage 35. Anchored by a visual campaign featuring global ambassador Song Hye-kyo, the space fuses modern wellness with design, showcasing everything from ultra-cushioned everyday sandals to the bold graphic styles of the exclusive Keith Haring collaboration.
While the opening captured industry attention, the real focal point arrived when TWICE’s Nayeon stepped onto the press line. Delivering a lesson in off-duty styling, the pop star wore a distressed white sleeveless knit and a raw-hem denim mini skirt, grounding the look with the brand’s minimalist platform sandals.
Moving past formulaic poses, Nayeon played straight to the cameras-flashing her signature bunny-eared gestures and lifting her feet to showcase the ergonomic sole profile. It was a sharp, personality-dri...
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