YOUNG K ATTENDS THE FITFLOP ‘0 STEP’ POP-UP OPENING IN SEOUL
British footwear brand FitFlop has opened its ‘0 STEP’ pop-up store at Stage 35 in Seongsu-dong, Seoul. Running until August 17, 2026, the space introduces the brand’s new wellness-focused summer collection. Global ambassador Song Hye-kyo leads the visual campaign, while the store interior showcases everything from everyday ergonomic sandals to an exclusive collaboration with Keith Haring.
The opening event drew major media attention due to a spontaneous moment from DAY6 member Young K. While posing on the red carpet, the musician took off his shoe and held it up to the cameras to demonstrate its lightweight design. This unexpected move instantly captured the press’s attention, highlighting both the product and Young K’s professional approach to the brand.
Celeb: Young K from_youngk day6kilogram
Brand: FitFlop fitflop fitflop_korea
Editor of article: Sure Korea surekorea
ISSUE: June 2026 Sure Magazine suremagazine
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