The concept is simple: cake, frosting, sprinkles. So why has it gone viral? As videos of customers and influencers tapping the cakes' sprinkle-covered surfaces spread across TikTok and Instagram, co-owners Alex and Sondra Posner, the mother-daughter duo, have seen demand surge, lines form outside the bakery and wholesale orders multiply, even though their storefront opened in 2023 and the Dotcake was born in 2019. The sudden popularity has created opportunities for growth — while raising questions about similar desserts inspired by the trend, trademarks and whether the craze will last. To find out where you can buy the authentic or replicated dotcakes, visit the link in bio. . . . #longisland #longislandny #nassaucounty #roslyn #dotcake #butterfieldmarket