On the SeventySix Capital Sports Leadership Show, Margaret Flemming of Front Office Sports breaks down one of the most interesting sports business storylines surrounding the 2026 @fifa World Cup: stadium naming rights. As World Cup matches come to North America, many well-known venues will temporarily lose their corporate stadium names. That means places like Gillette Stadium and @ATT #stadium may be referred to as “Boston Stadium” and “Dallas Stadium” during the tournament. Why? #fifa has strict rules around sponsorship, branding, and signage. Host venues are required to remove, cover, or obscure corporate branding that conflicts with FIFA’s official partners. Margaret explains how this impacts stadium operators, sponsors, and host cities, and why Atlanta’s Mercedes-Benz Stadium has a unique exception because of its roof design. This conversation highlights the business behind the World Cup, the power of global sponsorship rights, and how FIFA controls the commercial environment a...