PlaqueBoyMax sits down for the latest episode of Boardroom Talks to talk about how streaming changed the music industry, why artists like Drake are embracing livestream rollouts, and how he accidentally built one of the most influential music discovery platforms online. Max opens up about growing up in West Orange, New Jersey, starting YouTube in middle school, and turning “In The Booth” into a cultural phenomenon that gives fans a live look inside the music-making process. He explains why streaming creates stronger fan communities than traditional music marketing, why labels still haven’t cracked the formula, and how artists can use content to build real audiences. The conversation also dives into Kai Cenat, Kanye West, J. Cole, Kendrick Lamar, Yeat, Uzi, live performance, songwriting, and why the future of rap may belong to creators who know how to entertain beyond just making songs. Topics Include: 00:53 – Growing Up in West Orange, New Jersey 03:02 – Starting YouTube & Editing V...