An innocent little compact with a very convincing story. Introducing ALIBI SHELL GAME, a cream blush collection disguised in plain sight. Six egg-shaped shades for every kind of flush: Soft Boiled, Over Easy, Plausible Pink, Blush Witness, Red Herring, and Hard Evidence. Color with a cover story. Concept, art direction, and design by Zane Heather. #BrandIdentity #CosmeticDesign #BeautyCampaign #ArtDirection #MakeupConcept