Introducing the new softs. POOLHOUSE in navy / cream. STILLWATER in olive / cream. Made for salt air, open windows, slow mornings, wet hair, warm rooms, and the quiet pleasure of drying off well. SOFT PEOPLE dry off well. Creative direction, concept, and design by Zane Heather. #BrandIdentity #VisualIdentity #ArtDirection #ProductDesign #TowelDesign