SOFT PEOPLE dry off well. A towel and bath goods concept for soft mornings, warm light, wet hands, post-swim skin, and the quiet pleasure of taking your time. Built around plush terry, sun-washed stripes, gentle color, and the small domestic rituals that happen after water. Made gently. Lived slowly. Concept, art direction, naming, and visual identity by Zane Heather. #brandidentity #artdirection #visualidentity #branddesign #packagingdesign