“From Manager to Architect: How David Ali and Kehlani Built the Brand Behind Kehlani” was one of our favorite panels this year. One of the standout moments came during the conversation about industry communication and networking. David Ali broke down the difference between building genuine relationships and coming across as transactional. The discussion gave a real look into how trust, timing, and professionalism shape long-term careers in music. The audience questions at the end were some of the best of the weekend. #ASUPROX2026 #ASUPopMusic #MusicIndustry #PhoenixMusic #ASU