Promotions drive visits. They don't build brands. When the deal ends, the behavior usually ends with it. And if consumers only engage when there is a discount attached, you're not building preference. You're renting it. The QSR brands that stay top of mind have something else going on. They are tied to a specific craving. They fit into a routine. They feel easy, reliable, and worth choosing even when nothing is on sale. Our latest white paper breaks down the six drivers that build lasting recall and how to build media strategy around how consumers actually decide where to eat. theusim.com/news/qsr-brand-marketing-beyond-promotions #QSR #RestaurantMarketing #BrandStrategy #MediaPlanning #QSRMarketing #USIM