The Nike Cryoshot is one of the biggest sneakers of the World Cup, and Nike's most hyped. Complex's Matt Welty sits down with designers and marketing professionals from Nike as well as the Patta guys and Matte Babel from Nocta to talk about the impact of the sneaker at Nike's NYC HQ. Subscribe to Complex News for More: goo.gl/PJeLOl Check out more of Complex here: complex.com twitter.com/Complex facebook.com/complex instagram.com/complex COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.