The F1 Monaco Grand Prix got well underway over the weekend. From #KimKardashian in custom Gucci for the champagne showers to F1 WAG #AlexandraLeclerc’s Jacquemus ’fit and #LewisHamilton’s arrival in IsseyMiyakeOfficial, the race delivered standout looks across the paddock and beyond. With record sponsorships, celebrity-driven storytelling, and a new generation of fans, one of the world’s most elite sports has become a brand battleground. At the link in bio, AmyFrancombe_ has all the details on how #Formula1 built its fashion engine.