Welcome to #IlluminateAtNeoCon—the debut show-within-a-show dedicated to the transformative power of light. Featuring more than 60 global and emerging lighting brands, immersive installations, experiential vignettes, and expert-led Spotlight Sessions, Illuminate brings the worlds of architectural, technical, and decorative lighting together under one roof. From materiality and wellness to performance and innovation, discover how light shapes the spaces where we work, learn, heal, and connect. ✨ Find Illuminate on the 7th Floor and experience lighting in a whole new way. #WhereDesignConnects