I’m in Bali this week at the SMACC conference, and one session has stayed with me. socialmedia.animalcruelty There is a global trade in cruelty, made to order. Hundreds of people, mainly in the UK and US, meet in private online groups to discuss, request and pay for extreme torture to be carried out on baby monkeys in Indonesia. The abuse is filmed, then posted and circulated on social media. The victims are baby long-tailed macaques. In one UK case, the price of watching a baby macaque being tortured was a £10 PayPal payment. Groups crowdfund custom videos, paid in cash and cryptocurrency. The scale is staggering. One group alone reportedly shared some 3,000 images and videos. SMACC investigations identified 1,226 examples of pet macaque content on Facebook, Instagram, TikTok and YouTube in just 18 months, 60% of which involved direct physical abuse. But justice is catching up. A year-long BBC Eye investigation went undercover to expose the network. In the UK, Holly LeGresley an...