SEO is out, and GEO is in β
Translation: Earned media is replacing owned media as the main engine for brand discoverability.
When someone asks ChatGPT or Google's AI to recommend a brand, it's pulling from the creators who already talking about your brand, not from your website.
We broke down exactly why creator content fuels GEO, and what brands need to know to stay discoverable today. Link in bio π
#creatormarketing #influencermarketing #AI #GEO