Microsoft’s gaming head Asha Sharma has internally acknowledged that the current pricing model for Xbox Game Pass is starting to break its original value promise. After multiple price hikes, including a major jump in its top tier, the service has shifted from a “no-brainer subscription” to something many players now question monthly, especially as costs approach full-game pricing levels. The concern inside Xbox is not just pricing, but sustainability, balancing big titles, rising development costs, and long-term subscriber growth without pushing users away. This is why Microsoft is now exploring a more flexible model, likely meaning new tiers, pricing structures, or changes in what’s included, as it tries to reset what Game Pass is supposed to be going forward. Follow entrepreneurbeingentrepreneur for more content like this! gaming #xbox #gamepass #tech