Cannes Lions has always been about what great creative can do. What’s changed is what it takes to pull it off. 🌴 The campaigns people remember this year will be beautifully made AND they’ll be built on data infrastructure that responds in real-time. The right person, the right moment, no lag between the idea and the delivery. That’s the conversation we’re headed to the South of France to have. Drop a comment if you’ll be joining, and come find us at the Braze Cabana Club. Full details at braze.com. Link in bio. #CannesLions #MarTech #BrazeAI #CustomerEngagement