The most important tool on our car shoots costs three dollars.
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A microfiber towel.
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It's on our kit list for every commercial shoot, and it never comes off. Here's why it earns its spot.
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1. It won't scratch paint.
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This is why detail shops swear by them. We use them to keep cars clean on set.
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That matters more than people think.
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Cars are huge, and they're covered in reflective surfaces.
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Light them up with production gear and every smudge, every speck of dust shows up on camera.
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2. A clean one doubles as protection.
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Lay it down as a mat. Drape it over a camera, a lens, a laptop.
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Most automotive shoots happen in shops or industrial spaces. Those places are dusty and dirty. A spare towel saves your gear.
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3. It cleans up oil and grease.
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Two things you see on every car set.
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Last week we were shooting ads for a brand that makes industrial machinery for auto shops.
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The products ship in big wooden crates, packed in anti-corrosion grease.
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We spent half an hour wiping...