Your ad spend doesn't buy conversions. It only buys speed. ㅤ I see 8-figure automotive brands miss this all the time. And I've been doing this for almost 10 years. ㅤ They treat ad platforms like a vending machine. Put money in, get 3x back out. ㅤ That's not how it works. ㅤ The real machine takes ads, not dollars. ㅤ You put a good AD in, you get money back. ㅤ The spend just changes how fast the can drops. ㅤ So your cost per conversion is set by your ads, not your budget. ㅤ Here's what that looks like when you get it wrong. ㅤ A friend runs marketing for a big car service chain. Oil changes, tire rotations, that kind of thing. ㅤ They were spending $250k a month to make $350k. A 1.4x ROAS. ㅤ All they ran were ugly static graphics. ㅤ They figured it was a budget problem. So they kept cranking spend to hit their $100k revenue target. ㅤ But more spend doesn't fix bad ads. It just buys the same weak results faster. ㅤ Now imagine they had good ads and a decent 5x ROAS. ㅤ They'd need $20k in spe...