Maria Grazia Chiuri 執掌的 Fendi 首個 Baguette 廣告企劃正式亮相。 邀來 Sarah Jessica Parker 再次宣告那句致敬《色慾都市》的經典對白：“It’s not a bag, it’s a Baguette.” 這份獨特個性，也在 Bang Chan、宋雨琦、目黑蓮與 MINA 等一眾品牌大使的多元演繹中再度甦醒。 本次設計刻意回歸最初的經典廓形與純粹工藝，並挾著最初的產品代號 「26424」 再度登場。全新系列揉合多元材質與獨特印花，以大膽的撞色設計、精緻工藝向那 90 年代末拒絕從俗的美學致敬。 The debut FENDI Baguette campaign under Maria Grazia Chiuri’s creative helm has just launched. Starring Sarah Jessica Parker, who reprises her iconic “It’s not a bag, it’s a Baguette” line from Sex and the City, the campaign channels the bag’s distinct individuality with brand ambassadors Bang Chan, Yuqi, Ren Meguro, and MINA each lending their own flair. The Baguette reemerges with its archival product code, “26424.” Bold textures, daring prints, and vibrant colour-blocking celebrate the rebellious spirit of the late ‘90s, reimagined for today. #voguehkfashion #FendiBaguette #Fendi