The brands best positioned to win back-to-school aren’t just the ones spending the most, but the ones who understand how the shopping journey has changed 💭 The gap between traffic and orders shows that shoppers are arriving more decided than ever. AI is handling the research, comparison, and deal-finding before they ever reach a brand’s site. By the time they click, the decision is largely made. With spend rebounding and the season starting earlier than ever, the window to influence where consumers land sits well before the first click happens. The brands showing up at that earlier stage are the ones converting. Swipe for insights ➡️ #BackToSchool #ConsumerBehavior #RetailMarketing