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Ryan Serhant just gave the internet the best case for relationship intelligence I’ve ever seen... and he doesn’t even know he did it. He talked about his “Two C’s” networking formula: compliment and common ground. He talked about following up within 10 minutes of meeting someone. He talked about his contact list being “contact currency.” He said his number one job as a salesperson is to create relationships — not to sell product. And he’s right. But here’s what caught my attention: He keeps messages unread as a visual reminder and continues to engage “until they buy or I die.” That’s one of the most successful real estate brokers in America — manually managing his follow-up. Personally. Every single contact. He can do that because he’s Ryan Serhant. What about your team of 10 sales reps who each meet 15 people at a conference? What about the 80 leads from last month’s event that nobody followed up with? What about the contact currency sitting unspent in your CRM right now? Tha...
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