The Colonel is staying put. Almost everything else at KFC is changing. The 74-year-old fried chicken chain is rolling out one of the biggest global brand overhauls in its history, betting that new sauces, specialty beverages, redesigned restaurants, and a refreshed logo and packaging can help it define what executives call the "next chapter of chicken." The challenge is modernizing one of the world's most recognizable restaurant brands without losing the nostalgia and familiarity that made it iconic in the first place — and avoiding a rebranding catastrophe like Cracker Barrel experienced last year. Read more about the chain's makeover at the link in our bio. Story by Katherine Tangalakis-Lippert (Credit: KFC) #KFC #fastfood #foodindustry #restauranttrends #branding