Whether you like it or not, the World Cup is here, so thought I’d share some Video Tap clips from the cutting room floor. We’ve had this football-related project in the can for a while, can’t wait til you get to see it! For those who don’t know, this is the video feed we see on our monitors when shooting on film. A grungy, lo-fi image that makes clients balk when they first see it on set… Nowhere near as glorious as the final result, but definitely has its charm. Footage like this reminds me of how much I love the hands-on process of filmmaking. Film running through the gate, an idea coming to life, happy accidents and moments of discovery happening in real time. Your AI could never! ale_ressia artjon.k65k ryanmorganproducer ⚽️🖤