Few executives have transformed a sports property as dramatically as Dana White. As UFC's President and CEO, he's helped turn the organization into a global sports and entertainment powerhouse through blockbuster events, superstar talent, and a relentless focus on growth. ⁠ ⁠ At Game Plan, White will take fans inside the business strategy behind UFC's evolution—from building stars and creating must-watch events, including the first-ever UFC competition at the White House, to driving growth across media, sponsorship, and live experiences—and share what's next for the brand.⁠ ⁠ Join CNBC Sport and Boardroom Thursday, July 16 for #GamePlan26 at Fanatics Fest in New York City for an incredible afternoon shaping the future of sports and entertainment — link in bio for ticket information.