What if we’ve been thinking about kids’ content discovery all wrong? New research from The Insights Family suggests that friends remain the most important source of awareness for new entertainment among both children and teens. As debate around under-16s’ social media access continues, the findings point to a broader reality: discovery is increasingly shaped by peer influence, gaming environments, video platforms and shared experiences. Read the latest white paper via the link in bio. #KidsContent #FamilyEntertainment #ContentDiscovery #EntertainmentIndustry #MIPCOM