The Innovation Lions: Societal Innovation is for ideas that go beyond solving a problem — to creating change that lasts. Phone theft in Peru hits hardest in communities with the least margin for loss. SOS POS for bcpbancodecredito by circusgrey put a solution where it was needed most — inside the payment terminals already trusted by those communities — giving anyone who just had their phone stolen the power to protect their savings instantly. We’re grateful to be shortlisted at cannes_lions. Now let’s go make it count. 🦁 #CannesLions #FamouslyEffective #GreyAtCannes