The Innovation Lions: Brand-Led Innovation celebrates breakthrough ideas that solve real brand challenges in revolutionary ways. For bcpbancodecredito, circusgrey engineered SOS POS — open-source software that lives inside payment terminals and lets theft victims block their accounts instantly, no phone needed. We’re honored to be shortlisted at cannes_lions for an idea that we hope keeps serving people long after the festival ends. #CannesLions #FamouslyEffective #GreyAtCannes