Lab tested and approved 🐕
Raiders rookie QB Fernando Mendoza is turning an authentic personal experience into a long-term brand partnership.
When the Mendoza family noticed their Labrador retriever, Scout, experiencing skin issues, they began searching for a solution.
Mendoza said his family later began using Royal Canin’s Labrador Retriever-specific diet for Scout, an approach he compared to his own personalized nutrition plan as a professional athlete.
It ultimately led to a sponsorship with the pet nutrition brand during his final season at Indiana. Both sides recently agreed to extend the partnership through August 2026.
As Mendoza transitions from college football to the NFL, he noted that his approach to partnerships has become more selective.
“To be completely transparent, no matter how much money is on the table, if it’s not a brand or a push that I believe in, or let’s just say if it is not a product that I believe in, I’m not going to partner with that brand no matter ...