How wineries win the wine tourism game? 🤔✈️🍇 🎙️ I recently joined ertworld at ertofficial and the award-winning gastronomy show Sweet Life with Nikos Ioannidis and Natassa Vissarionos to discuss the biggest challenges facing wine tourism today. (more on link in bio)! 🤳 How can wineries remain relevant in a world where attention is scarce, expectations are higher than ever, and visitors are looking and booking online for much more than a tasting? 🫢 The reality is that wine tourism has changed. Today’s visitor is not simply searching for wine. They’re looking for authentic experiences, meaningful connections, local culture and stories worth remembering long after the trip is over. What makes this shift even more interesting is that the visitor journey no longer begins at the winery gate. It begins online. Long before making a reservation, people are searching, scrolling, reading reviews, watching videos and deciding whether a winery feels relevant to them. 🥂 The experience may...