“Working with GFX100S II is a huge part of my commercial approach. Once clients have seen the results, they want them again and again. The most obvious reason why is GFX System’s sensor. Before I used cameras professionally, I sold them, and we used to talk about megapixels all the time. GFX System wins on the raw numbers, but there’s a lot more to it than that. There is an indefinable magic that comes from the shape of the frame, the depth of field, and the subtleties of distance and focal length.” shottinyc #MoreThanFullFrame FUJIFILM GFX100S II GF23mmF4 R LM WR GF80mmF1.7 R WR GF120mmF4 R LM OIS WR Marco