#Arts: The K-pop genre is in a weird place. The industry has found itself in a rut; recent releases from different groups carry the same sound, ‘noise music’ has become widespread and the charm that made K-pop distinct from Western pop is disappearing. But within this monotony, there are artists who stand out. One such artist channels genres ranging from house to hyperpop in her discography and translates her honesty and vulnerability into her music. Her individuality stands out from the rest. That artist is Yves.
Former LOONA member turned soloist, Yves has found her own unique voice and aesthetic, solidifying herself as a future pop girl of our times, even outside the K-pop industry. After a year marked by a viral online hit and collaborations with artists such as PinkPantheress and underscores, Yves released her fourth EP, NAIL this past April, and is currently performing across North and South America.
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✍️: JC Rafal