THE QUIET CHARISMA OF LEE CHAE-MIN FOR K2 Korean actor Lee Chae-min anchors the latest campaign for outdoor brand K2, bringing a refined, youthful poise to this season’s collection. The collaboration highlights a shifting intersection where technical outerwear meets high-street sophistication. Lee avoids the usual loud endorsements, grounding the functional silhouettes with an effortless maturity. His presence aligns seamlessly with K2’s heritage, transforming utilitarian garments into a natural extension of a modern, discerning wardrobe. Brand Ambassador: Lee Chae-Min l.c.m____ Brand: K2 outdoork2 Video by: Varoent Camera varoent_official Editor of article: Sure Korea surekorea ISSUE: June 2026 Sure Magazine suremagazine #K2 #LeeChaeMin #SureMagazine #varoentertainment #SureKorea